Large Action Models (LAMs) are emerging as the next big leap in artificial intelligence – one that moves beyond ChatGPT-style chatbots into AI agents that take action. Unlike today’s large language models (LLMs) that can only understand and generate text, LAMs can actually perform tasks in digital environments at a user’s request. In other words, they turn AI from a passive assistant into an active doer. Experts are calling LAMs the most exciting development in AI since ChatGPT and even more because they unlock a new world of automation and efficiency.