Rising Digital Workers as coming AI Technology Trends in Retail, eCom and FMCG in 2024

• Scenario 1: Rising Digital Workers based on AI&ML technologies to perform tasks traditionally carried out by human employees for improving its performance radically.

Using Digital Workers in Retail, eCom and FMCG becoming a vital part of a broader digital transformation trend aimed at leveraging technology to improve operational efficiency while decreasing cost to enhance customer experiences based on using new AI technologies, and stay competitive in a rapidly evolving Retail, eCom & FMCG market in 2024. It's important to note that while Digital Workers can automate certain tasks, the human touch and expertise remain crucial for areas that require empathy, creativity, and complex decision-making thus we may conclude that the main goal for 2024 will be automate some routine part of works (so-called “to replace the robot in a person”) and supporting human employees with decision support.

Here are some practical scenarios where digital workers (AI-Robots) may can increase business profitability and reduce costs radically:

Smart Customer Support and Help Desk AI-Digital Expert

• To handle customer inquiries, provide product information and assist with the online shopping process.
• Support human workers with improving customer satisfaction based on complex and intelligent information about customer needs and wishes
• Using Revolutionary C2B approach and “Customer Feedback Loop”: systematic process that businesses use to collect, analyze, and respond to feedback from their customers. The loop is designed to create a continuous and iterative cycle of improvement based on the insights gained from customer experience.
• Launching so-called “Digital Advisor or Digital Buddy” to give a complex expert advises for customers like a familiar expert who may give professional advices regarding selecting, buying and using some products based on the current market information. It may be used Avatars for it as well to visualize the Digital Assistant to increase empathy.

Inventory Management and Hypothesis testing AI-Digital Assistant

• Digital Workers can support human employees with monitoring and managing inventory levels, trigger reordering when stock is low, and provide insights into product demand patterns.
• Hypothesis testing for the development and launch of new products to the market and connecting with customers for collcting feedback, analyzing it and suggest the numbers of scenarios.

Supply Chain & Warehouse Optimization AI-Dogital Adviser

• Digital Workers help optimize supply chain processes, including order fulfillment, shipping, and logistics.
• Predictive analytics and AI algorithms can improve demand forecasting, reducing the likelihood of stockouts or overstock situations.

Personalized Marketing AI-Digital Manager

• AI-driven algorithms analyze customer data to create personalized recommendations and marketing strategy based on Customer Digital Twin.
• Targeted advertising and personalized promotions can enhance customer engagement and increase sales.

Data Analytics and Insights AI-Digital Analyst

• Digital workers process and analyze vast amounts of data to provide actionable insights into customer behavior, market trends, and performance metrics.
• These insights help retailers make informed decisions to improve their strategies.

You may contact experts from ARDroidHub portal to discuss how Digital Workers may realize one of the scenarios listed above to improve performance your business while cutting costs and take free trial to try it.

• Scenario 2: Live Streaming - add live streams with the ability to buy goods directly from the streaming video. Formation of a package of product recommendations in real time based on individual user preferences.

• Scenario 3: Social commerce (Social Selling). Integration with Social Networks and Messenger, in which you can directly ask a question and place an order.

• Scenario 4: XR technology - a trend for the next 5 years (full immersion of the buyer in the shopping process based on VR/AR technologies)

• Scenario 5: Storytelling. For example, Taobao portal created a “closed” area in their application, which can only be entered if certain conditions are met. In this special area, at exactly 10:00 pm, they broadcast the series "1001 Nights", which was specially created for Taobao. Each episode is a story of people who went to eat at a magical restaurant and resurrected their past. At the end of each episode, viewers could purchase dishes from the current episode.

“In the first episode, a young woman who worked in Shanghai, far from home, came to the restaurant. One rainy evening, unable to catch a taxi, she ended up in a magical restaurant. The chef brought fish baked in dough from her hometown, addressed her by name and wished her a happy birthday. This dish was prepared from fish that was found only off the coast of her homeland. The smell of home awakened in the young woman memories of childhood.
In the first 2 hours after the broadcast, 200,000 servings of fish in dough were purchased. And after one of the series, almost all stocks of jamon, which was an expensive and niche product, were sold out.

What's next? Rising Digital Workers/Avatars

Ayayi, China's first super-realistic digital avatar, has announced that she is joining Alibaba to become Tmall's Super Brand Day Digital Manager. Together they will open up the marketing world of the Metaverses.

In the future, she will fill several roles for Tmall, such as digital curator and fashion brand leader (Ambassador).

 The most famous influencer - Mikayla Sousa - is a clear proof that the future has already arrived. The 21-band "Virtual Model" from Los Angeles is a project of Brud, a company specializing in artificial intelligence and robotics:

- Has 3.1 million Instagram followers
- Model, fashion blogger, singer, leads an active social life
- Was an interviewer at the Coachella festival.

The future has already arrived, it’s just not evenly distributed. William Gibson

Konstantine, CEO AIDroidHub